At Indigo Soda, environmental commitment isn't just a principle enshrined in our mission; it's a value we put into action every day. It is therefore with great pride that we have joined forces with Mission 1000 Tonnes, an inspiring organization that shares our deep desire to preserve our environment and promote eco-responsible lifestyle choices.
An initiative born from a shock
It all started in 2018 when Jimmy Vigneux, co-founder of Mission 1000 Tonnes, took a trip on the St. Lawrence River. Witnessing the extent of the pollution in this iconic waterway, he and Lyne Morissette launched Mission 10 Tonnes. The challenge was simple yet ambitious: to mobilize citizens to remove 10 tons of waste from the river in 75 days. Mission accomplished.
Building on this success, Jimmy and his team then launched Mission 1000 Tonnes, with the goal of cleaning up riverbanks, rivers, and oceans on a larger scale. Since then, nearly 100,000 people have been mobilized across Quebec, as well as internationally, with operations carried out in Chile, Indonesia, Nicaragua, France, and Togo.
Indigo Soda: a major partner for plastic offsetting
As part of our commitment to reducing single-use plastics, Indigo Soda is proud to act as a major partner in Mission 1000 Tonnes' plastic offset program. This collaboration reflects our commitment to working towards a more sustainable future.
Thanks to the Mission 1000 tonnes plastic offset platform, everyone can contribute to waste reduction, even on a small scale.
At Indigo Soda, our products already help eliminate single-use sparkling water bottles. As a company, we go further by actively supporting cleanup efforts on the ground to amplify our environmental impact.
Concrete results: 2930 pounds of waste collected
Indigo Soda has already participated in two clean-up operations in partnership with Mission 1000 Tonnes. The result: 2,930 pounds of waste were removed from the environment. These local actions have a global impact, and every action counts in preserving our beautiful planet.
An alliance founded on shared values
With Mission 1000 tonnes, we share the belief that individual actions can have a powerful collective impact. Together, we want to promote environmentally friendly products, services, and lifestyles, and encourage everyone to reduce waste, especially plastics generated by our modern lifestyles.
This collaboration marks an important step in our environmental approach. But this is just the beginning. New initiatives will be launched in August, and we can't wait to share them with you!
How to participate?
Mission 1000 tonnes regularly organizes cleanups of Quebec's riverbanks, and the next ones will take place in August. Would you like to be part of the movement?
Daphne Ross
I lead the marketing at Indigo Soda, a Quebec-based company specializing in CO2 cylinders compatible with all sparkling water machines. I contribute to promoting our mission: to offer a local, economical, and ecological alternative to major brands, and to make sparkling water more accessible across Canada.